Why We’re Backing Cotton in Conversion: Sustainable Style That’s Built for Adventure
Not Quite Organic (Yet) — Why We’re Backing Cotton in Conversion
We know our Perevor people do their research. Whether you're squeezing in a weekend wild camp, homeschooling from a pine-shaded van, or just trying to pack smarter for your next long-haul, you care about what you’re buying — and why it matters.
So here’s the deal: we’ve chosen cotton in conversion for our new Perevor tees. It's not just a trendy eco term — it’s a small act of rebellion against the fast-fashion circus, and here’s why it matters.
🚜 What Is Cotton in Conversion?
It's exactly what it sounds like — cotton grown on farms that are in the process of switching from conventional to organic farming. Think of it like a transition period. Farmers ditch synthetic pesticides and fertilisers, but it takes three years for the soil to detox and for official organic certification to kick in.
These farmers are doing the hard work upfront. But here’s the kicker: during those three years, they can’t charge organic prices. So they’re taking all the risk with none of the reward. Not cool.
🌱 Why It Matters (to You, to Us, and to the Planet)
Choosing cotton in conversion helps make organic farming actually sustainable — not just in terms of the planet, but for the people growing it. It’s an investment in better farming. Better soil. Better air and water. And yes — better gear for your next road trip, red-eye flight, or muddy Welsh glampsite.
If our gear’s going to last, we want it to start life right.
👕 So Why Did Perevor Choose It?
Because it aligns with everything we believe in:
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Practical sustainability – better choices without preaching or greenwashing.
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Supporting long-term change – we’re not in this for a one-season trend.
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Comfort and durability – Perevor tees are still soft, strong, and adventure-ready.
And let’s be honest — it also helps us keep our prices accessible without cutting corners. Our customers aren’t buying tees to throw away next month. They’re looking for something that can do toddler snack duty, serve as a mid-layer for a sunset hike, and still look good in an airport selfie. That’s our standard.
🧭 Who’s This For?
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Vanlifing on the road — your cotton tee shouldn't come with a side of pesticide runoff. You’re living the slow-travel life, and your clothes should reflect that.
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Smashing out a Friday at work before a wild weekend in Wales — you want something comfy, tough, and not adding to landfill. Done.
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Juggling airports, school runs, and surfboards — cotton in conversion helps tick the sustainability box without the greenwashing guilt.
♻️ And One Last Thing
Because we’re only printing our designs to order, these tees are non-returnable. It helps reduce overstock waste and landfill — and keeps us aligned with our promise: to Live Perevor — responsibly, enthusiastically, and with less baggage (literally and figuratively).
So please check the size guide before you click buy. Measure twice, adventure forever.
Want to see the tees in action? Head over to perevor.international on your favourite socials or check them out in the shop now.
#LivePerevor